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11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
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For example, if your accounting software allows non-paying users to send a maximum of ten invoices a month, and a customer has already sent their tenth invoice and it’s nowhere near the end of their free trial yet, you can reach out and encourage them to upgrade their plan so they can send their eleventh invoice and so on. I know it’s bare bones, but I’m sure you get the point.
It’s not really enough to make great content and pray that your ideal customer stumbles upon it, You Gotta go all in! One of the Easiest ways to jump up the traffic to your site is to use social media platforms, Facebook is simple for Decent content, with links, whereas Google+ posts can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
Organic search is directly linked to your SEO (search engine optimization) efforts. The higher ranking you can attain for competitive keywords, the more organic traffic you can expect. Websites that feature consistently updated blogs, for example, will see a steady increase in organic search traffic and subsequently, enjoy improved positioning in search results. As a marketer, it is important to review your keywords and identify new ranking opportunities each month.
Purchasing organic traffic is yet another tactic that is slated to be short-lived, similar to keyword stuffing, negative SEO, or creating fake domains that link to a website. Similar to past tactics, any attempt to game Google's search algorithm will be strictly punished, thereby plummeting a website's search performance once flagged. Purchasing organic traffic will certainly be penalized by Google, though it is to be seen when this takes effect.
Hello Mr. Miller, this is a great post indeed. I would like to ask, you suggested to cpture reader’s name and email quickly but how quickly. Should I grab it by showing them subscriber box as a pop up when they arrive at my blog or should I post this at the lower part of page so when they read the post and find it useful then they subscribe to my posts?