Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.


Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
It’s not really enough to make great content and pray that your ideal customer stumbles upon it, You Gotta go all in! One of the Easiest ways to jump up the traffic to your site is to use social media platforms, Facebook is simple for Decent content, with links, whereas Google+ posts can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Another great post Ramsay, lots of food for thought. The one thing that finally got me over the 100k hits a month mark was trend lead content, although it has a short life span it can give that immediate boost (in my case over 30k extra hits). Plus generally I find after a big spike like that traffic doesn’t go back to where it was before, it stays a little higher.
Jason Zimmerman is a Digital Marketing Specialist at Lead To Conversion. He brings over 10 years of experience in digital marketing for all size companies across a variety of industries. His background includes building and optimizing websites for lead generation, managing PPC advertising campaigns, social media marketing campaigns and email marketing campaigns. He is passionate about increasing leads and sales for companies through testing and optimizing for the best conversion rates. Outside of marketing, Jason and his wife enjoy watching movies and touring wineries and vineyards. He also loves the experience of travelling to new cities and countries.
Your three main points: 1. Users leave your site when they don’t get what they expect. 2. Users leave your site when they don’t know what to do. 3.Users leave your site if they suspect you aren’t being genuine are very nice. This is my personal experience that when I find this type of site I leave it. I thought this is the problem with me alone but here I found out that many people are facing the same. Thanks a lot for proving me that I don’t have any problem and the problem is with website itself.
Hi Ramsay, great post as always. I have a question on ranking. Does my individual blog post get ranked? Or does my blog website get ranked? By blogging regularly, does it help my blog website ranking? I guess what this equates to is do I spend a lot of time on individual post to rank the blog post high… or blog often and regularly (daily?) so that my blog website ranks high. thanks!
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Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?

Harris first posted some articles online, but only got a few clicks and comments on them. Only after he accused Hillary Clinton of saying the shooting of Harambe the gorilla was racially motivated, did he first start to get more attention with his stories. Harris then focused on political issues since he realized he could get a lot of clicks this way. Examples include accusing Bill Clinton of being involved in a sex ring for minors, as well as his wife intending to file for divorce.
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.
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Targeted Organic Traffic is in high demand as organic site clicks are what most marketers strive to increase.  Visitors are considered to be “organic” when they arrive at your website as a direct result of using specific (targeted) keywords on a primary search engine such as Google, Yahoo and Bing in their search for products or services.  Organic traffic, sometimes called organic search traffic, or organic keyword search traffic, is the opposite of paid traffic (PPC).
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Thanks for the article Ramsay! I’m wondering how do you think this advice relates to fashion and lifestyle blogs? It sounds logical when reading the information, but I think most of the advice (linking to other bloggers, writing longer posts, updating old posts and finding new key words to target) is hard to apply in a natural way. What do you think?

If this number appears inflated, it could be because some of those visits are from you visiting your site without logging in. When you're logged in, your activity doesn’t count toward visits. However, when you're logged out, we have no way to identify that the visit is you, so those visits can count as Direct, or as a different source if you clicked to your site from somewhere else without logging in, like your Facebook page. You can read about how to avoid this in Hiding your activity from Analytics.


Here you are, all happy and proud at the fact that your business now has its own website. Everyone said that it would definitely boost your presence. Everyone said having your own website would surely be a reason to rake in more clients and customers who would turn into buyers. Everyone said it was going to be a huge improvement compared to the time when you still didn’t have your own website.
Marketing Automation has been one of the biggest trends for businesses this year. No wonder most successful users declare marketing automation as “very important” to the overall success of their marketing across channels. With a simple if-then logic you can easily plan every detail of your brand’s communication. This week we have introduced three more conditions to our marketing automation tools that will help you convert visitors into satisfied customers.
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