The transaction stage involves providing specific incentives for visitors to buy right now. It involves “harvesting the seeds” that you planted during the awareness and comparison stages. The transaction stage is where you get down to business and ask for the sale, describing a specific product or service and providing an incentive to act right now. 
In one instance, a company using this software to present a 10% off coupon to exiting visitors improved its overall conversion rate by 13%, resulting in 2,423 conversions that would have otherwise been lost that month. That's pretty powerful. Companies like Picreel offer exit intent technology that'll help you capture visitors before they leave your website.
Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.
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