Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
Building a consistent stream of organic traffic is not easy; if any company tells you otherwise, it’s simply not true.  But that said, if you are looking for a quick and safe way to increase your SERP ranking or CTR’s, real organic traffic is the best way to get there!  With our organic search traffic, you can use 3 keywords relevant to your overall content to target and drive organic traffic to your website or blog.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
Pop-under ads are a lot like pop-up ads except that they appear behind the browser instead of obnoxiously covering the page your site visitor is browsing. Pop-under ads tend to be more effective than pop-up ads because they don’t hamper your experience with the site you are currently on. Users have learned to just click exit when a pop-up ad comes up. Pop-under ads can be viewed at a later time of the users own choosing, encouraging the user to give it a second thought.
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting. 
I started a movie blog last October http://thefilmbox.org/ and have been working ever since to grow the site as a way of generating a secondary income for my family. I knew the road would be long and hard but had no idea how frustrated I’d get blogging. Some days are awful, nobody it seems visits or likes what you’re doing. Others are great. Yesterday for example I broke my record for views in a day, currently 18,902 off of 17,728 visitors from a reddit post that took off. But today my traffic is back to a trickle. My daily average views are about 400-500. Sometimes more, but hardly less.
"Mobile is critical — Google has finally noted that more than half of searches are conducted on mobile, and this will only go up as computing becomes even more ubiquitous," Noah Jessop, head of data for Liquid PCH, told Marketing Dive earlier this year. "The shift to mobile is only going to increase — and unprepared marketers will be left trying to catch up."
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