Paid Advertising on sites like facebook or Google adwords are Great ways to Build up your Customer Base and get your brand infront of people! Adjust your strategies to meet your goals, Do you just want more visitors, or are you looking to Bump up conversions? Each paid channel has the Good and the Bad, so think carefully about your objectives before you reach for your Billfold.
The traffic it`s self can not damage the website, nor the website`s page ranks; as a mater of fact it can improve page rank of the site. But, it may damage your web-server if not properly configured, or it`s resources are not adequate; slowing it down, due to the amount of traffic it has to handle; or even in extreme cases, even shutting it down for god.
Aside from that, It seems like I’m doing much of what you listed in this blog post (*usually* great content, specific niche (I’m an Iranian fashion + social action blogger, so like ethical fashion…from an Iranian’s point of view haha) and have tried and tested so many SEO tactics but it still doesn’t seem to be helping grow my audience. I know that a lot of the visitors I’m gettting are converting into loyal readers, so I don’t think there is much issue with my level of content, but my blog seems to be hidden by search engines & I’m not sure why?
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Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.