There are also risks associated with expired domains: The invested sum for the purchased domain is only worthwhile if the website really brings traffic and has a good reputation. In the worst case, you 'inherit' any liabilities the abandoned domain might have – for example, problems with bots, spam attacks, or Google warnings. It is therefore very important to find out as much as possible about the relevant domain in advance.
Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.