Bid on targeted, descriptive keywords. So don't just bid on "sock;" bid on "red wool sock." Not only are targeted keywords and phrases usually cheaper to bid on--they'll also attract more qualified potential buyers. Use a keyword selection tool like Google's AdWords Keyword Tool to research targeted keywords that attract maximum traffic for minimal cost-per-click.
In other words, actively developing your own media allows you to be in much better control of what results come up in the search results pages and for which keywords. When flawlessly implemented, this concept allows you to dominate entire search results pages, thus harvesting most of the search traffic for the chosen search terms, leaving nothing to your competition.
There is some talk amongst SEO experts and gurus how CTR could be the biggest SEO factor of them all. That Google ranks sites high in the SERPs by which ones are clicked on the most and not by how many backlinks they have or how great their on-page SEO is. That does help but there is indeed some direct correlation in this claim as it makes sense since Google wants to rank the best, most perfect choice for a searcher and one way of knowing that, is by ranking the site that gets the most clicks highest in the SERPs.
Hi Ramsay, great post as always. I have a question on ranking. Does my individual blog post get ranked? Or does my blog website get ranked? By blogging regularly, does it help my blog website ranking? I guess what this equates to is do I spend a lot of time on individual post to rank the blog post high… or blog often and regularly (daily?) so that my blog website ranks high. thanks!
Finally, there’s the source of the traffic you will get to consider. It’s undeniable that some sellers do resort to bots, but they are getting easier to identify by the day. Most legitimate traffic sellers will allow customers to choose where their traffic is coming from based on geography and quality. To buy traffic that converts, you’ll need to keep this in mind.
However, if you select a multiple a month delivery time span, the number of daily visitors will decrease accordingly. For example, if you select 3,000 visitors/day with a delivery time span of TWO months, this would decrease the number of daily visitors to 1,500/day accordingly (totaling 90,000). Ordering 3,000 visitors/day with a delivery time span of 3 months, would in turn decrease the number of daily visitors to 1,000/day (totaling 90,000). If you have further questions, please don’t hesitate to ask.
StatCounter.com can produce far different results to standard log file analysis. This is not surprising as our system is designed to track browsers NOT server requests. This can result in a significantly lower count than standard log file analysis. But it offers a more realistic figure of the visitors to your website and far more detail and it is provided in real-time!
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The latest research from Google underscores the importance of having a mobile-friendly website. As consumers continue to spend more time on mobile devices, mobile page load speeds are critical to a good user experience. Over 50% of mobile users abandoning sites that take longer than three seconds to load, but most web pages take a lot longer to load, creating a significant gap between consumers' expectations and most businesses' mobile capabilities.