The marketing industry, as it is closely tied to money and revenue, creates a competitive dynamic where there is lots of room for aggressive behaviour that often times does not create value. The act of purchasing traffic in itself does not create value other than the perception of progress. Profitworks' recommendation is that organizations do not invest in these kinds of tactics and instead focus their efforts on creating value through content, keyword research, and instructional advertisements that cut through the fog from their respective industries.

The latest research from Google underscores the importance of having a mobile-friendly website. As consumers continue to spend more time on mobile devices, mobile page load speeds are critical to a good user experience. Over 50% of mobile users abandoning sites that take longer than three seconds to load, but most web pages take a lot longer to load, creating a significant gap between consumers' expectations and most businesses' mobile capabilities. 
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