Display traffic is traffic to your site from ads or banners on other sites. For example, you might pay for placement of a banner on a related site, or run an affiliate program where the ads link back to your site. Display traffic contrasts with organic traffic, which comes from search engines, and paid traffic, which comes from programs like AdWords. If you want to attract display traffic, consider hiring a graphic design expert to create attractive, click-worthy banners.
The first thing in the process is to form a reputable list and from there you would want to start testing each one. Some of them will prove to be better then others, but as I said in the beginning of this article you always need to remain focused on generating organic traffic from the search engines because this is the traffic that will convert better then anything that you can pay for and this is the traffic that will last for years to come without having to spend money on it.
Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.