Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
Yes and no. A long time ago, Google stopped showing search term keywords in Google Analytics for its logged in users. You can read about it online. Most of your traffic may be from logged in Google users so it will hide their keywords searched and show up as "not provided". Rest assured, we are sending the traffic that is using your keywords and the service will work the same way regardless.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
I was one of those folks who simply stumbled across your blog in a google search about starting a blog a couple weeks ago. I am one of those folks who has been tinkering and researching blog fine-tuning for a few years now. I have never learned more from one blog. Your content is consistently relevant, and applicable. You clearly live (in the blog world) exactly what you preach and I am very thankful to have come across your blog. Thank you for continuing to share your knowledge, your expertise, and your trials and errors. I’m sure I will have a question or two down the line, but just wanted to take the time to say “Hello!” and thanks.
Google AdWords: This is also known as Google PPC (Pay Per Click). Google AdWords is a great way to get your page, post or any article onto the first page of Google search literally within minutes. However this is not something for people that don’t know what they’re doing to play around with as it can end up costing more money then you make. Google virtually allows you to purchase first page placement, but there is a technique to setting up your campaigns.
Miss Untargeted – This is the visitor you get from Reddit, Hacker News, Drudge Report, etc… when you post a great blog. They give you that big awesome spike in traffic that never seems to result in increased conversions. They make you feel good about your traffic numbers, but really they have no intention of converting on your website. They also make your site-wide conversion numbers useless, and cause Sys Admins to pull their hair out.
Pop-under ads are a lot like pop-up ads except that they appear behind the browser instead of obnoxiously covering the page your site visitor is browsing. Pop-under ads tend to be more effective than pop-up ads because they don’t hamper your experience with the site you are currently on. Users have learned to just click exit when a pop-up ad comes up. Pop-under ads can be viewed at a later time of the users own choosing, encouraging the user to give it a second thought.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
When it comes to blog masters, you can either spend hrs of time with it because you enjoy it such as when talking about topics like automotive or food or do it out of the desire to make money via sources like advertising revenue. In either category, you’re going to want to get some regular visitors to come to your blog. If you have products to sell to clients, campaign target offers to provide, or services to peddle, you’ll also want to have made them into very happy customers.
Thanks for the article Ramsay! I’m wondering how do you think this advice relates to fashion and lifestyle blogs? It sounds logical when reading the information, but I think most of the advice (linking to other bloggers, writing longer posts, updating old posts and finding new key words to target) is hard to apply in a natural way. What do you think?
Some people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the best ways to generate website traffic. The most important thing is to blog on sites that are relevant to your audience so that you generate high-quality traffic. Offer a lead magnet to entice new visitors over to your website, and return the favor by asking other writers to guest post on your site too, then share that content on social media. Don’t limit yourself to written posts either -- podcasts, Instagram takeovers and YouTube guest appearances are all highly effective in 2018 and beyond.
Sorry for the long comment, I just am really happy to see that after all those years of struggle you finally made a break through and you definitely deserve it bro. I’ve had my own struggles as well and just reading this got me a little emotional because I know what it feels like to never wanting to give up on your dreams and always having faith that one day your time will come. It’s all a matter of patience and learning from failures until you get enough experience to become someone who can generate traffic and bring value to readers to sustain long term relationships.
As a website owner it's important to regularly review your streams of traffic. You want to be in the know if any channels are growing or declining at an unusual rate, especially when it comes to your organic traffic. So if you're interested in learning more about how we can help you increase the amount of daily visits your website receives feel free to contact us for more information about our white hat SEO services.
Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.
The web is built on links, and web users routinely use links to find the information they need. When a site links to your site, web users follow those links, resulting in web traffic, or referral traffic. When these backlinks, also called inbound links, come from high quality sites, they also tell Google your content is authoritative and trustworthy. This is important because inbound links from respected sites are an SEO ranking factor, so they can boost organic traffic, too.
The marketing industry, as it is closely tied to money and revenue, creates a competitive dynamic where there is lots of room for aggressive behaviour that often times does not create value. The act of purchasing traffic in itself does not create value other than the perception of progress. Profitworks' recommendation is that organizations do not invest in these kinds of tactics and instead focus their efforts on creating value through content, keyword research, and instructional advertisements that cut through the fog from their respective industries.
The first task i picked up from this post was to check out the post titles H1 tag situation. Buuuut…that means editing the php file, right? I’m reasonably capable with technical stuff but have learned the hard way to be wary of touching those files, it’s so easy to take the whole template down. Anyway, having looked at the single.php I haven’t the first clue how i’d go about changing the title tags, or even knowing what they are now. I’m sure I won’t be the only one. Could you maybe flesh that bit out to show us what to look for in the file and whereabouts it might be?
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Step 4: Give away irresistible free content for priceless publicity. Believe it or not, a really easy, frequently undervalued strategy for getting traffic is giving away free content to other websites. Even just two or three well-written articles can generate truckloads of traffic, as long as they don't contain a sales pitch. You want to include rare, hard-to-get information that'll lend your articles automatic value--the kind of information that establishes you as an expert in your field.
Next I would look at the Exit rate (The percentage of people that left on a given page). The Exit rate is useful for identifying common pages that people are leaving your site on. This often points to problems on the page or shows you that people are not finding what they want (for example if a search result page is a common exit point). I order this report by Exit rate, filtering out outliers first.
Theoretically you could be buying traffic from someone who places the link to your website in some hidden way and potentially harmful for your business, for example let’s say you are selling ebooks and they guy whom you paid for that traffic is posting backlinks on website that have no connections to your niche, for example, some selling cars forum or something similar and he is basically baiting people into clicking to that hyperlink.
Purchasing organic traffic is yet another tactic that is slated to be short-lived, similar to keyword stuffing, negative SEO, or creating fake domains that link to a website. Similar to past tactics, any attempt to game Google's search algorithm will be strictly punished, thereby plummeting a website's search performance once flagged. Purchasing organic traffic will certainly be penalized by Google, though it is to be seen when this takes effect.
Obviously, we've covered a lot of ground in this article, so I think it's only fair I point out that, before you dive into any of these strategies, you'll need to do a bit more reading and research on each of these topics in order to understand these tactics in depth. What I've given you is simply a clear roadmap of exactly what you need to do first, second and third to test your website to maximize conversion rates and then roll out an effective traffic campaign that attracts swarms of potential buyers--automatically--for years to come. But reading more on each topic will help figure out exactly what you need to do for your site to make it a success.
James, you give a great template for how a business needs to move forward in their chosen niche online. Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses. Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and offer landing pages. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
Increase brand recognition. Focus on multiple channels so that people see you in many places. People are drawn to what’s familiar. Familiar = Trust at a very primal level in humans. If they saw you on site A, they may ignore you because they don’t know you. But you’ve created a sub-concious imprint in the mind. When they see you on site B or in a search, they are more likely to click on your site because you seem familiar. This effect is compounded by being more places that your prospective customers are. Your channels of focus will depend on what you’re selling. Some of these channels include Industry Forums, Quora, Twitter, FaceBook, Linkedin, Instagram, Blogs, etc.
When you're ready to contact the owners of these website and request a link, write a personal e-mail--don't use form letters. Be sure to include some positive comments about their site, information about you and your site (along with your URL), an explanation of why a link to you would benefit them, and instructions for contacting you to get started.
Hi Brian! Very good and exactly what I was looking for. I have a problem though, we are creating the first video editing software that edits video WHILE FILMING. We are video geeks with a lot of experience, however we are trying to appeal to GoPro users and video tutorial makers but we have little knowledge in that field. Any suggestions on how we write about that if we have no idea about the space?
For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market.
Even though traffic is intrinsically tied to conversation rates, it seems that too many people have a lot of misunderstandings regarding the relationship between these two aspects. For one thing, the size of the traffic you get does not matter If it doesn’t lead to the kind of conversion rate you need. If you really want to earn money from the visitors coming to your site, they need to be of high quality.
Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
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The html file has to be on the root of your website, for precaution reasons. Technically, nothing could stop a bad intended person from spamming any given website with spam-keywords; and the owner of that website has no way of knowing what is happening. This is the reason for which we consider that if you are able to put a predefined html file in the root of the targeted website, we could somehow rest assure that you really ordered those visits for the targeted website; either this, or that website is cracked wide-open and the owner has bigger problems than our visits.
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It’s become even more important now thanks to the mobile sector, where there are plenty of prospective clients compared to the computer scene. While different search engines do come with select distinctions in their algorithms that affect how many regular visitors your site gets, the way to optimize your website for all of them are generally the same. You just need to make sure that you have the right keywords, have great links on your site, and excellent content.
For our client: We were lucky enough to remove most from the prior agency outreach, we also went directly to many webmasters in which we wanted to remove links. We did not use the Disavow tool as it was not around when we completed this link cleanup, but we all know it has been said that if you are going to use the Disavow Tool to use it with caution.
It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
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