Miss Untargeted – This is the visitor you get from Reddit, Hacker News, Drudge Report, etc… when you post a great blog. They give you that big awesome spike in traffic that never seems to result in increased conversions. They make you feel good about your traffic numbers, but really they have no intention of converting on your website. They also make your site-wide conversion numbers useless, and cause Sys Admins to pull their hair out.
Remember: It can take up to seven points of contact to make a single sale, so you'll want to begin collecting visitors' contact information from day one using an opt-in form on your home page. Then send them e-mail messages to follow up and keep them thinking about your site. Need some ideas for e-mails you could send to follow up with your opt-in subscribers? Try these ideas:

Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.
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