Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process. 
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
Once you come up with related keywords and synonyms, you can start using them in your new posts. But there is something else you can do with them: insert them into your already published posts. A simple way to do this is to add new sections to your posts and tweak subheadings. Start with the posts whose content is not likely to go out of date soon and then work on improving the rest.

Many companies selling software have users in different stages namely trial, freemium, and paid users. For some of these companies, they have difficulties converting trial or freemium users into paying customers or making paid customers pay more to get better service or product features aka upselling. Though some may argue that making freemium customers pay for a product or service they’re currently using for free is still upselling.
Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.

After 7 days trial, if you’re happy and want to continue getting 500+ website visitors per day, you can do it by simply paying a very reasonable $5 fee per 28 days. No hidden extra charges or terms and you can cancel your free trial or other paid subscription any time or day in your PayPal account or just contact us if you’ve subscribed using any other payment option then we’ll cancel without asking you any annoying questions!
Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. Use the guide to conduct AB testing and figure out which of these ideas in the article works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.
As you’ll notice, the most popular parts of these hotspots are bright yellow or orange. If the nav bar links or search field are blue (a much cooler, more subdued color), then there’s something about your site people are not finding useful, or they don’t trust. If embedded links in content are blue, that means visitor aren’t clicked. Why? It could be that visitors are getting the information they want right away and then leaving.
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